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Brand Guidelines

The brand guidelines linked below will help you understand UCM鈥檚 style, tone and voice. We encourage you to use these tools to maintain and increase our visibility as an esteemed institution of learning where access, affordability, completion and student success are our strategic goals. 

The resources on this webpage also provide basic guidelines for implementing the marks that represent the university in its communications. While these guidelines cover many scenarios, they cannot address every possible situation. If you have questions about using these resources or the logos and marks described within, please contact the Office of Integrated Marketing and Communications (IMC) at 660-543-4640.

IMC's Role

IMC is responsible for the university's integrated marketing and strategic communications. We collaborate with campus partners to advance the university's mission through clear, consistent, and professional communications. Our staff meets with campus stakeholders to identify key creative concepts, messaging and target audiences, ensuring that marketing and communication goals are achieved and all deliverables align with the university's brand standards. IMC also ensures the correct use and integrity of the signature, seal and other logos on all university publications and materials, whether produced by the university or outside agencies.

 

Marketing Toolkit Portal

The marketing toolkit portal provides access to a variety of digital materials designed to help jumpstart projects whenever you need to develop documents in-house. While IMC is always happy to work on your marketing materials, we realize there are times when you have a quick deadline that we cannot meet due to time constraints. IMC created these tools to meet that need and aid in producing brand-consistent documents. 

In the marketing toolkit, you will find templates for digital signage, email signatures, email headers, fliers, newsletters, posters and PowerPoint presentations, plus virtual meeting backgrounds.